Joe Henderson

Certified personal trainer and strength conditioning specialist Joe Henderson has instructed clients and coached for over 25 years. Joe served as a strength and conditioning coach for the Birmingham Fire and the assistant strength and conditioning coach for Iowa state University.  He also has several other certifications, which include CFCP, PASS, and Zero to 40 speed development.  Joe has created his own certification which focuses on program design and implementation.

Joe was instructed by some of the top trainers in the country and has trained with the country’s elite athletes.  His dedication and drive gave him the edge to make it to the NFL, and his experience and knowledge can help you take your game to the next level.

High School:

Joe graduated from Leo High School in Chicago Illinois.  He was a captain two-year All-American in track and football. He was the 200-meter dash record holder in Illinois as a sophomore where he led the team to a second place finish in the state track and field finals. He won the 100-meter dash as a sophomore and finished second in his Junior season. Additionally, he was named to the Army All-Star top 100 high school football players, was honored by Mayor Harold Washington as one of Chicago’s top student athletes, and was named the Kiwanis player of the year.  As a senior Joe earned Leo High Schools Athlete of the year award and was considered one of the nations top elite athletes.


Joe was heavily recruited while in high school and after he sustained an ankle injury, he committed to play football for Iowa State University.  While at Iowa State, he was a senior captain, three-year starter and four-year letter winner. Joe was a two-year 1,000-yard rusher, team MVP and All-Conference in 1987-88.   Joe holds the Iowa State record set in 1988 of five touchdowns in one game.  Joe also earned All-American considerations in 1987 and 1988.  He was selected to play in the East-West and Blue-Grey all-star games where he started and was named captain on both teams.


Joe was drafted by the New Orleans Saints in 1989 and played two seasons with the Indianapolis Colts.  In 1991, he was a first-round pick by the Birmingham Fire.  After injuries, Joe finished his career playing for the Barcelona Dragons in1992.

Joe worked as a supervisor for the Boys and Girls Club in Ames, Iowa, He also served as Youth counselor for Youth Shelter Services also located in Ames, Iowa.  Joe worked as a director for Youth Services International for five years in Iowa, Michigan and Texas.  He worked as a manager supervisor for Jeffersonville youth corrections in Louisville, Kentucky and spent five years working as a director serving the homeless in Salt Lake City, Utah.

He has been coached by Jack Bicknell, Chan Gaily, Jim Criner, Jim Walden, Jim Mora, Ron Meyer, Chuck Banker and Howard Schnellenberger and Bob Foster.  Joe has been involved in coaching for the past 30 years and brings his passion perfection to his training studio.


Joe  earned his B.S. degree in Family Studies with an emphasis on youth counseling from Iowa State University, and a M.A. in Organizational Management from the University of Phoenix.  He earned his Six Sigma Black Belt and his Executive Negotiation Certification from the University of Notre Dame.   Joe has several certifications; C.P.T, C.S.C.S, Zero to 40, C.F.C.P., and P.A.S.S.